Not what you built —
who you became.
Thank you for saying yes. Built Her Way exists to surface honest entrepreneurial stories that help women founders feel less alone, more informed, and more confident building businesses aligned with their values and wellbeing.
The focus is the personal and practical reality of entrepreneurship — the leap, the survival years, the money fears, the reinvention — not polished success narratives. This page tells you everything you need to know before we record.
Human-first
Identity, emotion, and transformation — not just tactics and metrics.
Honest by design
Financial realities, failures, and uncertainty are the content — not the disclaimer.
Depth over performance
No hustle culture, no PR-controlled answers, no polished highlight reels.
Keep her in mind
with every answer.
- Considering her first leap into entrepreneurship
- Transitioning out of a corporate career
- Recovering from burnout, figuring out what is next
- In her first 1–3 years of building something real
- Looking for a more intentional, values-aligned path
She does not need another success story — she needs a mirror. She needs to hear that uncertainty is normal, real talk about money and survival, and that success can be redefined on her own terms.
Intimate, intelligent, reflective, grounded, candid, emotionally safe, practically useful. This is not a polished broadcast interview — it is a conversation between women who know what it actually feels like to build something from scratch.
We may reference research as a springboard — “studies show X… but here is what it actually looked like for me” — then hand it back to lived experience. That blend of credibility and humanity is the show's signature.
Not hustle culture
Growth at all costs, 5am routines, grind narratives. Not our audience, not our vibe.
Not a PR showcase
Openness is the baseline, not the bonus. Controlled, polished narratives are not the right fit.
Not metrics-first
Revenue numbers and growth stats are context, not the point. The story is who you became.
Not corporate leadership
This is for builders, solopreneurs, consultants, creative founders — women who did it their own way.
Themes only — never a script.
- 01
Your leap moment, in one paragraph
Write it down — not to read aloud, but so you have already processed it and can speak naturally. The act of writing sharpens a story.
- 02
One failure story you are comfortable sharing
Just the broad strokes: what happened, what you felt, what you learned. Honest stories are what make someone a perfect guest for this show.
- 03
One creative funding or resource move
Pre-orders, barter, community support, consulting to fund the product — something specific and real, not just “I bootstrapped.”
- 04
A letter to your younger self — 2–3 bullet points
Not a script. The best answers are the ones that surprised even you when you wrote them down.
- 05
Your one-line definition of success, right now
Having thought about it leads to a more honest, less performative answer on the day.
One request: we will never send you the exact questions in advance. We want genuine reactions, not rehearsed answers — authenticity is the entire point of this show.
“Honest stories are what make someone a perfect guest for this show.”Questions? media@builtherway.nl
Ready to record?
Fill in the guest intake form below so we have your details, preferred recording dates, and anything you would like us to know before we meet. We reply personally to every application.